Posts

Facebook Ads For Explainer Videos

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  The numbers are clear; people will convert more and make a purchase after they watch a video.There are many avenues to get  explainer videos  in front of your customer base and we will be tackling Facebook Ads. Facebook has made this available because by the end of 2017, video ads will constitute 17% of the total ads running in the internet. YouTube has a head start but Facebook is a large social media platform, if not the only actual meaningful network out there. So it’s important for businesses to tap this medium to get more revenue. Here are some tips on how to make sure your ads will hit their mark. One is setting up a page, which is free and the other is subscribing to Facebook’s Ad service. Proper use of both will exponentially increase the effectiveness of either. Make it easier for your customers to find you. When you set up a Facebook page include your clearly written company name and make sure you omit any other descriptions and special characters that will ma...

Motion Graphics Videos

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  Take a look at this Motionstory we created for AMSED. We were briefed by the AMSED team to create an animated story that explained their core service offering and represented the brand’s values. Animation-based  motion graphics videos  are a fantastic method to express tales. They work well for branding and advertising as well. Visit our library of motion graphics videos right now! We created an attractive visual language; using dots and icons that interact seamlessly. The dots are key to staying on brand – inspired by an Aboriginal dot painting and the AMSED logo. The video is now used as a tool to summarise their service offering to new clients. What would normally take hours to explain, now takes 90 seconds.

Motion Design

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We create design driven stories to influence people and grow business. Motion design  makes every experience memorable. Our team of creative experts is dedicated to helping you realize your vision in a way that leaves an impact. Motion Story believes a good story is at the heart of all good business. We create and fabricate innovative motion graphics for leading brands and creative agencies, with a unique eye for detail. From logo animation to complex web animations and intros, we are here to provide you with everything you need for your next project. We can help you create engaging, effective, and impactful advertising content. Whether it’s a concept sketch or fully developed animation, we create media that tells your brand’s story. We also provide design services for print & web. Because a compelling story has the power to help people see your vision and influence the viewers to take action. We have helped peacekeepers, law changers and global digital disruptors change the wo...

Explainer Video & Motion Graphic Design

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Enthralling storytelling doesn’t happen by chance. Step-by-step, it’s reworked, reviewed, and refined until we have crafted the perfect   explainer video . Phase 1: Vision 01 Briefing Talk with us about everything and anything you want your video to be. We’ll then advise you on what your story should say and do, so that it achieves what you need it to. 02 Script Expect some probing questions during the scripting process, when we dig deep into what you do, figure out what’s important, and start piecing it all together. Imagine these words as the seeds from which your story will grow. 03 Moodboard Here we begin to envision the artistic approach to take for your video, and like a compass it helps steer us both in the same direction. The aim is to get our creative minds in sync, and set a starting point for what comes next… 04 Styleframes The first visual representation of how your video is actually going to look. With static frames we’ll test out illustration styles, colour palettes, ...

Corporate Storytelling

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                 We were approached by the founder of ????️ NeatStreets ????️to help them communicate the true value of the road fault reporting app. They were having problems explaining why people should use it and the benefits it could have for the users. In today’s world, brands are competing on more than just price and product quality. They must also be able to communicate their value proposition effectively through stories.  Corporate storytelling  is an effective way to tell your brand’s story. It helps people understand who you are, what you do and why they should care about you. A good story is one that connects with audiences emotionally. Learn how to create corporate storytelling. So we put our heads together and put pens to paper and came up with a conceptual framework to tell the story in only 30 seconds! We created the framework by identifying the key problem the product solved. Then matched them to a seq...

WIP: The Storyboard

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One of the most Important part of the creative process behind making a  explainer video , is the storyboard. A good storyboard will give everybody on the team a clear vision of how the animation will look and work in production. The time spent in this stage ironing out the sequences and defining the actions in the animation will insure a smooth and refined story when the animator stats to make the graphics move and there wont be any big surprises when the first draft is ready for review.

Product Explanation Video

  The way we make animations has been honed over a decade of figuring out what works and what doesn’t. Exceptional results never come easy, but we wouldn’t get out of bed for anything less. A product is a group of products that work together. A  product explanation video  is an instructional demonstration designed to inform the viewer about the specific details and functions of a certain product. You'll see how products are used, why they're important, and how to use them in real life! We don’t regurgitate corporate spiel or boring facts and figures. We do create captivating narratives that connect with people from every walk of life. The human race wouldn’t have got this far any other way.